CHIANG, Wei-yu Kevin   



Primary research focuses on applied economic/game-theoretical models in:

     - Supply Chain Management			- Marketing Science 
     - Operations/Marketing Interface		- Dynamic Pricing

Other research interests include:

     - Stochastic modeling and optimization of supply chains
     - Simulation study of information sharing in supply chains
     - Empirical study of consumer attitudes toward online channel


  • Chiang, W. K. "Supply Chain Dynamics and Channel Efficiency in Durable Product Pricing and Distribution." Manufacturing & Service Operations Management, 14(2), 2012, pp. 327-343. (finalist in 2008 INFORMS JFIG paper competition) (PDF) (Supplemental)

  • Chiang, W. K. “Product Availability in Competitive and Cooperative Dual-Channel Distribution with Stock-Out Based Substitution,” European Journal of Operational Research, 200(1), 2010, pp.111-126. (PDF)

  • Chiang, W. K., D. Chhajed, J. D. Hess. “Direct Marketing, Indirect Profits: A Strategic Analysis of Dual-Channel Supply Chain Design.” Management Science, 49(1), 2003, pp. 1-20 (Lead Article). (PDF)

  • Chiang, W. K., G. E. Monahan. “Managing Inventories in a Two-Echelon Dual-Channel Supply Chain.” European Journal of Operational Research, 162(2), 2005, pp. 325-341. (PDF)

  • Y. Feng, Z. Guo, W. K. Chiang. “Optimal Digital Content Distribution Strategy in the Presence of Consumer-to-Consumer Channel,” Journal of Management Information Systems, 25(4), 2009, pp. 245–274. (Equal Authorship) (PDF)

  • Chiang, W. K., Y. Feng. "Retailer or E-tailer? Strategic Pricing and Economic-Lot-Size Decisions in a Competitive Supply Chain with Drop-Shipping." Journal of the Operational Research Society, 61, 2010, pp. 1645 -1653. (PDF)

  • J. Kacen, J. D. Hess, W. K. Chiang. "Bricks or Clicks? Consumer Attitudes Toward Traditional Stores and Online Stores."  Global Economics and Management Review, forthcoming, July 2013.

  • J. Zhang, W. K. Chiang, L. Liang "Strategic Pricing with Reference Effects in a Competitive Supply Chain." OMEGA - International Journal of Management Science, forthcoming, July 2013.

  • Chiang, W. K., Y. Feng. "The Value of Information Sharing in the Presence of Supply Uncertainty and Demand Volatility." International Journal of Production Research, 45(6), 2007, pp. 1429-1447.

  • Chiang, W. K., D. Zhang, L. Zhou. "Predicting and Explaining Patronage Behavior Toward Web and Traditional Stores Using Neural Networks: A Comparative Analysis with Logistic Regression." Decision Support Systems, 41(2), 2006, pp.514-531.

  • X. Ke, W. K. Chiang, L. Liang. "Dynamic Pricing and Channel Efficiency in the Presence of Cost Learning Effect,” International Transactions in Operational Research, forthcoming, 2011.

  • Chiang, W. K., Z. Li. "An Analytical Hierarchy Process to Assessing Consumer’s Distribution Channel Preference." International Journal of Retail and Distribution Management, forthcoming, 2009.

  • Zhou, L., W. K. Chiang, D. Zhang. "Discovering rules for predicting customers' attitude toward Internet retailers." Journal of Electronic Commerce Research, 5(4), 2004, pp. 228-238.

  • Chiang, W. K., D. Chhajed. "Optimal Supply-Chain Channel Design in B2C Electronic Commerce."  Supply Chain Optimization, Kluwer Academic Publishers, 2005. (editors: J. Geunes and P.M. Pardalos).


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