Architecting Marketing Decisions

with Applied AI


以AI構築行銷決策

W. Kevin Chiang

江偉裕

教授

Ph.D., U of Illinois
Board Distinguished Professor
Chang Gung University

About

Professor Kevin Chiang builds AI-driven decision architectures that help organizations make strategic choices in an era of rapidly shifting consumer preferences with applied AI.  His work sits at the intersection of marketing and operations, focusing on how firms design products, set prices, and structure channels under uncertainty and competition.

He currently serves as a Board Distinguished Professor at Chang Gung University, where he was invited to design and teach the core marketing course for Taiwan’s first AI-focused EMBA program. Before returning to Taiwan in 2026, he was a tenured professor at City University of Hong Kong and served as MBA Director for more than a decade, leading the program to achieve Top 100 global rankings in both the Financial Times (FT) and QS MBA rankings. He has collaborated with leading institutions, including the University of California, Berkeley and Imperial College London, developing innovation and entrepreneurship courses in Silicon Valley and leading brand management projects with companies in London.

In addition, he has led over 40 corporate diagnostic projects across Asia, mentoring numerous senior managers and entrepreneurs, and received awards for educational excellence at CityU. He also founded a business forum in Hong Kong that has hosted over 150 corporate leaders, fostering dialogue between academia and industry.

Prof. Chiang has over 25 years of international academic experience. Beyond Asia, he has held faculty positions at renowned universities in Maryland and Illinois in the US, bringing a global perspective to his scholarship. Prior to entering academia, he worked as an IT consultant in Chicago, an experience that shaped his practice-oriented academic approach.  His research has been published in leading international journals, including Management Science, Manufacturing & Service Operations Management, and Journal of Management Information Systems, and he has been recognized by Stanford University as being among the top 2% of scientists worldwide.

江偉裕教授致力於建構「AI 驅動的決策架構」,協助企業在消費者喜好多變的時代,做出具策略性的決策。他的研究橫跨行銷科學、營運管理與AI,專注於組織如何在不確定與競爭的環境中,進行產品設計、定價決策、通路架構的策略規劃。

他現任長庚大學董事會傑出教授,受邀為台灣首創AI EMBA規劃核心行銷課程,並親自授課;2026年回台前為香港城市大學終身職教授,曾任MBA主任逾十年,帶領課程躋身FT及QS全球百大排名。他曾與加州大學柏克萊分校(UC Berkeley)和英國帝國理工學院(Imperial College London)等頂尖學府合作,在矽谷開設創新創業課程,並在倫敦推動多家企業的品牌管理項目實作。

此外,他在亞洲地區組織超過40個企業診斷專案,積極培育管理與創業人才,並獲頒教學及教育卓越獎。他還在香港創辦商業尖端論壇,邀請逾150位企業領袖分享管理洞見,促進學術與實務之間的深度對話。

在美國伊利諾大學(UIUC)取得博士後,江教授深耕國際學術界逾25年,除亞洲外,他還曾在美國馬里蘭州和伊利諾伊州的著名大學任教,為其教研增添了全球視野。進入學界前,他在芝加哥擔任IT顧問,這段產業經驗影響了他務實的學術風格。他的研究曾發表於Management Science, Manufacturing & Service Operations Management, and Journal of Management Information Systems 等國際頂尖期刊,並獲史丹佛大學評選為全球前 2% 頂尖科學家。

Let’s Collaborate

Academic Research ·  Industry Project
學術研究 · 產學專案

Kevin Chiang, PhD(江偉裕)
Professor of Marketing & Operations

kevin@wchiang.net

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